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Collector's World 0206
The Hockey News has been providing the most comprehensive coverage of the world of hockey since 1947. In each issue, you'll find news, features and opinions about the NHL and leagues across North America and the world.


BURE
Given his choice of careers and the depressed state of dentistry in the Soviet Disunion, one of the most remarkable things about Pavel Bure is his set of teeth. He could be the first Soviet to reach the NHL without the need of extensive dental work. Combine those gleaming pearly whites with his fine features and you’ve got a guy who wouldn’t look alien among the pages of Gentleman’s Quarterly. The Moscow-born right winger, who made his debut with the Vancouver Canucks Nov. 5, has been mobbed by autograph seekers since the day he arrived on Canada’s west coast, and not just because he turns them on with his bold, autonomous dashes up the ice. Already Bure has realized the commercial value of his cherubic good looks and is cashing in on advertising and…


UPPER DECK FACES PREMIER, PARKHURST CHALLENGES
What’s hot? Pick a company, not a player card. With the exception of 10 to 15 players, not much is hot in cards lately. In each sport other than hockey there’s one hot company. In baseball there’s Topps Archives, in football there’s Wildcard and in basketball there’s Upper Deck. In hockey there are three hot companies. Upper Deck is still number one but two others are gaining ground. A mainstay of Canada’s hockey card history, Parkhurst is now a card line produced by Pro Set. Although Parkhurst missed a couple of players in its Series 1 (namely Pavel Bure and Sergei Nemchinov) their UV coated cards are attractive. The secret to Parkhurst’ success is a ridiculously small print run. The company says it made 12,500 cases of English and 2,500 cases of French product. Premier…


ON AVERAGE, MORENZ AND HOWE ARE CARD KINGS
If you consider yourself to be a hockey card collector, you probably know Gordie Howe’s 1951-52 Parkhurst is the most valuable regular issued card. But did you know Howe ranks second to Howie Morenz in terms of average card value? We compared vintage cards of players in terms of average values. Since the Golden Era players (19511972) usually had more cards than the pre-World War 11 players (1910-1941), we just took the average value of the player’s first 11 cards. That’s the number of cards Morenz, the dominant player of his era, had. Bear in mind pre-World War 11 cards are listed in the Price Guide in excellent condition with a 50 per cent premium for near mint and golden era cards are listed in near mint with a 50 per cent…


TIP OF THE MONTH
A year ago, in the March, 1991 issue of Collectors World, we told you about a $4 card that was sure to go up in value. Two months later, Adam Oates’ rookie card was listing for $35. Now we’re going to tell you about another $4 card you should be aware of-the 1989-90 Brian Leetch rookie. Both Topps and O-Pee-Chee made cards of the New York Ranger defenseman that season. The Topps issue actually lists for $5 because there were fewer Topps cards produced that season that O-Pee-Chee cards. Both cards appear to be a great investment. Leetch has everything card collectors look for-he’s young (24 on March 3), produces a lot of points, plays in a large media center and plays for a Stanley Cup contender. The fact his rookie card is still…