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November 2, 2004
The Hockey News has been providing the most comprehensive coverage of the world of hockey since 1947. In each issue, you'll find news, features and opinions about the NHL and leagues across North America and the world.
Signing right NHLers a challenge
While many European teams have dotted their rosters with NHL players, not every club has embraced the idea of bringing in talent from North America’s top professional league. “Back in the spring, we decided we would not consider NHL players,” said Peter Bossert, the owner of the Kloten Flyers in Switzerland. That was “back in the spring", though. When the NHL’s Swiss invasion began in earnest this fall, Bossert bent his own rule. After a key player was injured, he brought Florida captain Olli Jokinen to fill in for a month. “This was a unique experience of professionalism and morals,” Bossert said. “(Jokinen) gave our players a strong message: talent alone cannot bring you to the NHL. Having him (say) this to the young players is worth any amount of money spent on…
Blues’ latest PR campaign not based on an NHL season
The Blues, having nurtured their “Bleed Blue” PR campaign into a household phrase, wanted a campaign for this season that could weather a lockout. After gaining permission to continue to use players’ likeness in advertising even after Sept. 15 some local businesses were instructed to remove player-related ads after that date because of the lack of a CBA the Blues dreamed up ads with had phrases that worked with or without games being played. Dallas Drake’s billboard reads: “Will Work For You.” Playing off his passing, Doug Weight’s has the deepest double meaning. It reads: “Want the Puck?” GM Larry Pleau passes a billboard that rotates between Weight’s and a few others each day on his way to work. “There’s a big, empty hole,” he said. “Everybody has heard about…
Upshall piles on pounds in effort to get NHL-ready
From the moment he was drafted sixth overall by Nashville in 2002, Scottie Upshall was considered talented enough to compete in the NHL, but not big or strong enough to do so on a consistent basis. The 21-year-old right winger reported to American League training camp in Milwaukee this season at 196 pounds, roughly 15 above his draft weight. “I’ve been able to put on weight finally,” he said. “I think it’s just (that I’m) growing into my body."…A crowd of roughly 10,000 turned out at Gaylord Entertainment Center Oct. 16 for a game between Milwaukee and Rochester. The Admirals were honored for their Calder Cup triumph last season and won 5-4 in OT on a goal by left winger Timofei Shishkanov. “We’ve been promoting… the fact that we have…
Season boils down to Dec. 15
We’ll all know the fate of the NHL season by mid-December. The NHL increased its advance cancellation rollout from 30 days to 45, meaning a settlement would have to be reached by Dec. 15 if the league is to have a semblance of a 2004-05 season beginning in late January. It’s common belief that in order to have a 40 to 45-game regular season and playoffs, action would have to start before the end of January. The 45-day rollout equates to Dec. 15. The league added 15 days to the roll out to allow NHL buildings more time to book other events. “With the absence of any indication from the union that it has any interest in engaging in talks any time soon, we felt it made sense to provide the clubs with more…
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