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September 15, 1989

September 15, 1989

The Hockey News has been providing the most comprehensive coverage of the world of hockey since 1947. In each issue, you'll find news, features and opinions about the NHL and leagues across North America and the world.

DEPARTMENTS

NATIONAL LEAGUE PRE-SEASON SCHEDULE

SEPTEMBER OCTOBER…

THE NHL

RANGER COACHING STAFF GOES ON DEFENSIVE

Spread the word: Checking and defensive hockey are back in the Big Apple. When Ron Smith was named assistant to New York Ranger head coach Roger Neilson on Aug. 24, it marked the fourth time the two have joined forces in their coaching careers. Both are known for a defense-first philosophy. Now, all they have to do is sell the concept to the Rangers. It won’t be easy. Last season, the team finished seventh in the NHL in goals with 310, but 12th in goals against with 307. The 1988-89 Rangers featured more finesse players than grinders, partially because of injuries that kept Jan Erixon and Chris Nilan out of the lineup for long periods of time. Smith, the first of Neilson’s assistants, quickly acknowledged that some give-and-take will be necessary on both sides. “You have…

DEPARTMENTS

Elston

IN THIS ISSUE

BAUER TRANSIT AD POPULAR ITEM

You know an advertisement is successful when people not only want to buy the product the ad is promoting, but when they want to buy the ad as well. That’s what has happened with Bauer’s latest ad in the Skate of the Art and Skate of Mind advertising series. The ad, which has appeared since August on buses, streetcars and subways, features 11 captains of Canadian hockey championship teams from Prince Edward Island to British Columbia, seated side-by-side on a dressing room bench, holding their trophies. “The transit authorities have been getting numerous phone calls from people asking, Where can we get the ad, we love it,’ “said Peter Tutlys, vice-president account manager for Ricketts Truman Advertising Ltd., the agency responsible for creating the ad. While the ad features mainly captains of minor hockey…