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October 12, 1984
The Hockey News has been providing the most comprehensive coverage of the world of hockey since 1947. In each issue, you'll find news, features and opinions about the NHL and leagues across North America and the world.


BLUELINES
The Penguins have shelled out $200,000 for their marketing cam-paign with Mario Lemieux as its centerpiece. The ad campaign, which began on radio and TV Sept. 25, will be followed by full-length features on Mario The Magnificent in Sports Illustrated, Inside Sports and Sport magazines. What Pittsburghers are hailing as the “Lemieux debut” is Oct. 17, when the Penguins open their home season against Vancouver. Penguin marketing director Paul Steigerwald tells BLUELINES that the club’s season-ticket sales are up by over 1,000 from last season. “On the one hand we haven’t set the world on fire, ticketwise,” says Steigerwald, “but on the other there’s never been this much excitement for a Pittsburgh hockey player.” Steigerwald says the bottom line will be the Pens’ performance. “Pittsburgh hockey fans have been promised…


Atlantic Coast League Schedule
NOVEMBER DECEMBER JANUARY FEBRUARY MARCH…


Joan Collins Goes On My Hockey List
With the 1984-85 season upon us, it is time to update our list of Purely Personal Prejudices, otherwise known as PPP. This column has nothing to do with logic, reason, fairness, perception, depth or under-standing. You don’t even have to know what the red line means. If you’re looking for any of these qualities, please go back and re-read Stan Fischler’s column and write to him, not me, and thank you for your time and patience and I don’t care what anybody says but nobody could ever stickhandle the puck like Bill Cowley. TOP TEN NICKNAMES: 1. Rivervale Skeeters. 2. Brooklyn Armed Torpedoes. 3. Moose Jaw Millers. 4. Sands Point Tigers. 5. Toronto Marlboros (sometimes called the Marlies by people who would like to put together their own Top Ten list…


JACQUES LEMAIRE
When Jacques Lemaire accepted his induction into the Hockey Hall of Fame, his speech was precise and concise. To those who know him, it came as no surprise. In his address, Lemaire took the straightforward, businesslike approach that has characterized his entire hockey career. With no fuss or bother, he covered all the bases and tied up all the loose ends. That’s how he played for a dozen years with the Montreal Canadiens; that’s how he operates now as the team’s head coach. A large amount of chatter is something Lemaire treats about the same way he regarded an errant pass. He claims the toughest part of coaching for him is media relations, the assortment of interviews that any National Hockey League coach must face, especially on a high-profile team such as…