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July 1, 1978

July 1, 1978

The Hockey News has been providing the most comprehensive coverage of the world of hockey since 1947. In each issue, you'll find news, features and opinions about the NHL and leagues across North America and the world.

IN THIS ISSUE

The Hockey News

OFFICIAL NATIONAL HOCKEY WEEKLY FOUNDED 1947 VOLUME 31, NUMBER 35 JULY, 1978 Kenneth W. McKenzie President and Publisher Charlie Halpin Editorial Director Tom Murray Assistant Publisher Peter Emerson Vice-President Sales Suite 600, 55 University Ave., Toronto, Ont. M5J 2H7, Telephone: (416) 361-0116 Advertising Representatives: Montreal Mary McCutcheon 1434 St. Catherine Street West. Suite 217 Montreal. Can. •H3G 1A7 (514) 866-4841 New York: Tom Murray 850 Third Ave, New York. N.Y. 10022 •(212) 593-2100 Chicago: Hooper & Jones Associates 3322 W. Peterson Avenge Chicago. III. 60659 •(312) 478-5544 Published weekly except monthly June through September by W. C C Publishing Ltd. 1434 St. Catherine Street West. Montreal. Canada H3G 1R7? (514) 8664841 U.S C/O W.C.C. Publishing Corp.. 850 Third Ave. New-York. N Y 10022. (212)593-2100. YEARLY SUBSCRIPTION RATES: $11.95 In Canada, $12.95 In the U.S.A, and $17.25 In Foreign Countries. Second class postage paid at New York. N.Y. 10001 and at additional mailing Offices…

IN THIS ISSUE

Carefully Building Flames Fletcher Plays Game Of Patience

ATLANTA— Atlanta Flames’ general manager Cliff Fletcher is a patient man. Other GMs around the National Hockey League have found this out when dealing with Fletcher. Working with little capital he has formed one of the most respected teams in the league. As Fletcher puts it, “The refinancing the team went through this winter helped some, but we’re fighting a war with rifles and some of the other guys have tanks.” Fletcher was referring to the big money being paid by other teams for players from other countries and free agents. So, instead of the big bucks, Fletcher has had to rely on the amateur draft and trades. And here is where patience comes in. Fletcher doesn’t make a trade just to make a trade. “The time has to be right,” Fletcher said. And according to Fletcher…

IN THIS ISSUE

NHL Favors New England, Edmonton In Renewed Merger Talks With WHA

Special to the Hockey News DETROIT— The National Hockey League appeared in favor of accepting two World Hockey Association teams—New England Whalers and Edmonton Oilers—but how and where they would fit into the NHL alignment was still to be determined as the league convened here in an attempt to straighten out renewed merger talks between the rival leagues. On the surface, it seemed the two leagues were far apart in plans to merge the best of the WHA with 4he existing 17 NHL teams. The WHA was pushing to have four of its cities—New England, Quebec City, Winnipeg and Edmonton—accepted into the NHL. The latter was reluctant to take in all four preferring to bypass Winnipeg, which is a year away from completion of a new, suitable rink by NHL seating standards, and…

IN THIS ISSUE

Central Hockey League Statistics

The San Francisco Shamrocks became the holders of the first Pacific Hockey League championship this season when they won it all in the West Coast league’s first year of operation. The Shamrocks ended in first place tied with Phoenix and beat out the Roadrunners in the league final. Here are the new PHL champs, front row from the left, ROGER SWANSON, STEVE CARDWELL, WAYNE RIVERS, player-coach, JOHN MURPHY, general manager, KEITH KOKKOLA, RANDY WYROZUB and TOM O’TOOLE. Back row, RON COOPER, asst, trainer, MIKE BASCOM, BILLY EVO, LORNE ROMBOUGH, GREG POST, PAT DONNELLY, RIC GARCIA, BILL HUMPHREY, BILL FRASER, BOB SUNDERLAND, TIM ANDERSON, asst, trainer, LEN SHAPIRO, publicist, and RON BURGHOLZER, promotional director. Pacific Hockey League Statistics…